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TAKE ON YOUR BUSINESS CHALLENGES THROUGH SERVICE DESIGN.


What challenges do you face in your organization? Developing new products, adapting to changing markets, a decreasing number of customers, building a new head office or innovating your services?

Is your organization bold enough to choose for an effective and profitable approach that creates a real impact and where strategy and implantation go hand in hand?

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TAKE ON YOUR BUSINESS CHALLENGES THROUGH SERVICE DESIGN.


What challenges do you face in your organization? Developing new products, adapting to changing markets, a decreasing number of customers, building a new head office or innovating your services?

Is your organization bold enough to choose for an effective and profitable approach that creates a real impact and where strategy and implantation go hand in hand?

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Make change happen.


We help taking on your business challenges through service design. We define the right problem, research and observe behavior, come up with multiple solutions, refine the solutions, choose a winner, prototype the idea, and implement it. 

We are /LAB, an agency for service & experience design. We ensure that organizations, services and products truly reflect the conscious and unconscious wishes and desires of the customer. This leads to more effective business processes for optimal customer experiences. Welcome at /LAB.

Make change happen.


We help taking on your business challenges through service design. We define the right problem, research and observe behavior, come up with multiple solutions, refine the solutions, choose a winner, prototype the idea, and implement it. 

We are /LAB, an agency for service & experience design. We ensure that organizations, services and products truly reflect the conscious and unconscious wishes and desires of the customer. This leads to more effective business processes for optimal customer experiences. Welcome at /LAB.

How are we different from traditional consultants? Our methods are different, but our objectives are the same. We believe in: the power of customer understanding instead of spreadsheet understanding, looking at the bigger picture instead of the individual touchpoints, involving all stakeholders instead of only the directors, a holistic view rather than a biased focus and prototype validation instead of intangible business cases.

 /LAB has an office in Venlo (Limburg), The Netherlands but sees the world as its workplace, currently working Brussels, Düsseldorf, Barcelona and Addis Abeba.

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What are you waiting for?


"It's no longer just for products, executives are using design thinking to devise strategy and manage change." Harvard Business Review

What are you waiting for?


"It's no longer just for products, executives are using design thinking to devise strategy and manage change." Harvard Business Review